Value proposition

The Soul of American Culture

The Apollo Theater Foundation, Inc., a not-for-profit organization established in 1991, is dedicated to the preservation and development of the legendary Apollo Theater through the Apollo Experience of world-class live performances and education programs that:

honor the influence and advance the contributions of African-American artists; and
advance emerging creative voices across cultural and artistic media

Apollo Theater Foundation, Inc.'s vision is to expand the reach of the Apollo Experience to a worldwide audience.

The world famous Apollo Theater is so much more than a historic landmark - it is a source of pride and a symbol of the brilliance of American artistic accomplishment. With its rich history and continued significance, the Apollo Theater, considered the bastion of African-American culture and achievement, is one of the most fascinating chronicles in American history.