Value proposition

BlackSheep is the first European venture capital fund that invests in MadTech.

BlackSheep is the first European venture capital fund with an entrepreneurial background that invests in high-potential technology-based companies focused on AI, Big Data, Automation, and its b2b applications for the Marketing & Advertising industry, from Seed to Round B.

We are witnessing a big discontinuity: the marketing & communication services market is one of the biggest and less automated industries in the world. In the next 10 years, it will be completely rewritten both by the explosion of artificial intelligence, big data, business process automation technologies, and the continuous changes in privacy laws.

We have a clear vision about: marketing agencies, consulting firms and tech players are converging in the same competitive arena, but despite the efforts the final result for marketers is too expensive, too complicated, too slow and privacy unfit.

We believe the marketing provider of the future is a software: automated, intelligent, easy. Made by humans, and led by humans.

We have the mission to invest in companies based on AI, Big Data, and RPA (namely robotic process automation) which are developing next-generation SaaS solutions that enable brands to plan, orchestrate, and optimize personalized marketing actions, in an explicit consumer’s consent framework.
Europe is our playground.

SaaS, Big Data, Artificial Intelligence, Marketing Automation, MadTech, AdTech, Martech, CRM, Digital advertising, and Venture Capital