Value proposition

We develop cutting-edge AI technologies that solve the biggest challenges in sports.

At SentientSports, we are pioneering AI-driven athlete protection and sports innovation. With online abuse on the rise and social media platforms reducing moderation, sports organisations need proactive solutions to safeguard players, protect reputations, and uphold integrity.

Our flagship technology, GuardianAI, is a cutting-edge AI system that detects, tracks, and neutralises online abuse in real time. It leverages agential AI for continuous monitoring, generative AI to deploy intelligent countermeasures, and forensic data logging to support legal action. By understanding the unique context of sports-related abuse, GuardianAI empowers clubs, leagues, and rights holders to take swift, decisive action in protecting their athletes and brand.

Beyond protection, we are advancing AI-driven fan engagement, helping sports organisations connect with global audiences through hyper-personalised AI-powered experiences. Our solutions use social media data and advanced AI models to unlock deeper fan insights, driving both engagement and new revenue opportunities.

SentientSports technology is designed to be white-labelled for clubs, leagues, rights holders, broadcasters, and investors, ensuring that AI-driven innovation enhances every aspect of the sports ecosystem.