Value proposition

The voice of tourism in Western Australia.

Tourism Council WA (TCWA) is the peak body representing tourism businesses, industries and regions in Western Australia. The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members.

TCWA directly represents over 1,500 private and public sector members across tourism, including aviation, accommodation, venues, hospitality, tours, attractions and events. The Council is also the peak body for Western Australian regional and industry tourism associations.

Our united business, regional and industry membership endows TCWA with the collective voice of 3,000 businesses employing over 75,000 people across Western Australia.

TCWA develops evidence-based industry policy on: business regulation; marketing and events; parks and environment; planning and infrastructure; aviation and transport; and workforce development. The Council advocates our policy agenda to government and maintains an active public profile and media presence to communicate critical industry issues.

Our industry development programs assist members to enhance their sustainability and profitability. TCWA facilitates business and workforce development through training, workshops, site visits, online facilities and our professional team of state-based industry advisors. The Council delivers the Australian Tourism Accreditation Program in WA which is a vital industry asset designed to continually improve standards, market quality product and enhance the reputation of tourism destinations.

The WA Tourism Awards program delivered by TCWA, are the most prestigious in the industry and attract fierce competition, widespread media coverage and strong consumer recognition.

Throughout the year TCWA also hosts industry networking events, including our Parliament House Function and Leaders Roundtable forums for members to discuss issues with Ministers and key decision makers.

Representation, Australian Tourism Accreditation Program, Business Development, Training, Consulting, WA Tourism Awards, Advice Line, Statistics & Analysis, Events & Networking, and eTourism