ABA - Associação Brasileira de Anunciantes
Entity

  • ABA - Associação Brasileira de Anunciantes



  • Up & running (A)
    Existing signals show a regular activity

  • Social networks

    727 19,419

  • Activities

    martech

  • Entity types

    NGO, Think-tanks, Ed, & Culture

  • Location

    Av. Paulista, 2073 - Cerqueira César, São Paulo - SP, 01310-200, Brazil

    São Paulo

    Brazil

  • Employees

    Scale: 11-50

    Estimated: 69

  • Engaged catalyst

    3
    0 0

  • Added in Motherbase

    2 years, 1 month ago
Description
  • Value proposition

    [Automatic translation follows] The Brazilian Association of Advertisers – ABA has approximately 130 member companies, including the largest advertisers in the country.
    ABA is a member of the Executive Committee of the WFA, the only global organization that represents the common interests of advertising companies: www.wfanet.org. It accounts for 90% of the world's advertising investments, or approximately US$ 1 trillion per year: It is a member of 60 national associations of advertisers, on 6 continents, and has as direct members more than a hundred of the world's largest advertisers.

    Purpose: Mobilize Marketing to Transform Business and Society

    Our strategic themes are:
    1) Responsibility and reputation for a sustainable future
    2) Leadership and articulation of a transparency agenda in the relationships between brands and market agents
    3) Leadership and articulation of a transparency agenda in the relationships between brands and market agents
    4) Marketing professionals in connection and growth

  • Original language

    A Associação Brasileira de Anunciantes – ABA conta com aproximadamente 130 empresas associadas, dentre elas, as maiores anunciantes do País.
    A ABA integra o Executive Committee da WFA, única organização global que representa os interesses comuns das empresas anunciantes: www.wfanet.org. Concentra 90% dos investimentos publicitários no mundo, ou seja, aproximadamente US$ 1 trilhão por ano: Integra 60 associações nacionais de anunciantes, em 6 continentes, e possui como associados diretamente mais de uma centena dos principais anunciantes do mundo.

    Propósito: Mobilizar o Marketing para Transformar os Negócios e a Sociedade

    Nossos temas estratégicos são:
    1) Responsabilidade e reputação para um futuro sustentável
    2) Liderança e articulação de uma agenda de transparência nas relações entre marcas e agentes do mercado
    3) Liderança e articulação de uma agenda de transparência nas relações entre marcas e agentes do mercado
    4) Profissionais de marketing em conexão e crescimento

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