Value proposition

The Business of Behavioral Science

Sentient Decision Science is on a mission to increase empathy for the human condition.

We build scientific technology and products that quantify the impact of emotion on choice, providing more accurate predictions and deeper explanations of behavior. Sentient technology measures emotion and its cognitive antecedents, providing scaled access to these two essential elements of the human experience.

The Sentient Lab builds behavioral science-based technologies that more accurately predict and explain behavior. These technologies measure human emotion, attention and neural network associations in the mind, enabling businesses, governments and individuals to better understand the human experience.

Sentient Insights builds business insights products using the theories, techniques and technologies developed by the Sentient Lab. These products are automated and answer recurrent business questions, bringing the benefits of behavioral science to business, at scale.

By automating access to behavioral science based insight, Sentient is systematically building knowledge on the drivers of behavior and increasing empathy through macro and micro forces in the world.

Market research, Segmentation, ROI analysis, Automatic Brand Associations, Focus Groups, Ethnography, Brand Strategy, Hybrid Research, Proportion of Emotion model, and Implicit Research Technology