Value proposition

Your Future Ally: for over 20 years, PSFK has empowered change-makers to drive innovation and progress in their business

PSFK is a leading innovation and insights consultancy that empowers major brands and retailers to stay ahead in a rapidly evolving marketplace. Founded and led by Piers Fawkes, a globally recognized authority on trends, retail, and consumer behavior, PSFK combines rigorous research with cutting-edge trend analysis to help businesses unlock growth opportunities and drive transformative strategies.

Our work spans across multiple industries, providing actionable insights and strategic foresight that have been featured in top publications like The New York Times, Forbes, and Fast Company. Our expertise is regularly showcased at prestigious events including SXSW and the NRF Big Show.

At PSFK, our mission is to guide brands in navigating the future of commerce, technology, and consumer experiences, enabling them to innovate, adapt, and thrive in the face of change.

Retail, research, innovation, trends, business intelligence, CX, shopper marketing, shopper insights, Loyalty, brand immersion, trends research, futures, brand experience, business strategy, workshops, events, conferences, branded content, thought leadership, and market research