Value proposition

Privacy-First Measurement Solutions for Business Growth



Entropy is a Marketing Science company. We offer trustworthy privacy-first marketing measurement solutions, products, and services. Entropy leverages Marketing Mix Modeling (MMM), Experimentation, and Causal Inference to measure and optimize your true ROI. We honor our fiduciary responsibility to maximize your business growth and total enterprise value.

Marketing Mix Model (MMM), Geo Lifts, Offline and Online Marketing Measurement, Performance, Margin Optimization, eCommerce, Online Store , Google Ads, Meta, TikTok, AI, Programmatic, Digital Marketing, GA4, and Conversions API (CAPI)