Value proposition

Turn customer data into customer joy.

mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Customer Data Management, Mobile Data Management, Customer Segmentation, Multiscreen Identity Resolution, Third-Party Data Enrichment, Developer APIs, Real-Time Data Streaming, customer data infrastructure, and customer data platform