Value proposition

Unleash your Customer Data Potential with Contentstack and Lytics. Connect your data & activate personalized experiences

Lytics was acquired by Contentstack in 2025, uniting the power of composable digital experiences with an industry-leading Customer Data Platform (CDP). This acquisition transforms how brands personalize and activate customer engagement at scale. By unifying customer data, harnessing AI-driven insights, and enabling real-time, tailored experiences across all touchpoints, we empower businesses to maximize the value of their first-party data, deepen customer connections, and accelerate digital transformation in a rapidly evolving landscape.

Digital Marketing Infrastructure, Data Management, Personalization, Customer Data Platform, Martech, Customer Journeys, CDP, AI, Artificial Intelligence, ML, Machine Learning, and Personalization