Value proposition

We raise awareness of the positive impact of eating less meat and inspire a change in consumer behavior.

The Foundation Week Without Meat Europe, in collaboration with a collective of companies in the food industry, aims to make a significant contribution to the challenging climate goals. Therefore, the foundation, alongside its partners, holds the belief that consuming meat every day is no longer of this time. Through our behavior change campaign, we intend to promote a flexitarian diet, where meals containing meat and fish are alternated with vegetarian and plant-based dishes.

Because changing one's eating habits doesn't happen overnight and must occur gradually, we started out in 2018 in the Netherlands, with a sole focus on "Week Without Meat." After four successful years in The Netherlands, in 2022 we took the next step in achieving our mission by expanding to "Week Without Meat & Dairy".

From 2023 onwards the campaign will be launched in several European countries as part of the LIKE-A-PRO project that is financed by the European Union as part of the ‘Horizon Action Grant’ of the ‘Horizon Europe funding program’. In October 2023 Belgium is the first country to hold its first Week Without Meat, in 2024 and 2025, Denmark, Germany, Spain, and Austria will follow.

Contact the Foundation via www.weekzondervlees.nl, our social media channels, or via email at info@weekwithoutmeat.eu.