Value proposition

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Our vision is to be the best in everyday accessible beauty and health. It’s our mission to be our customers first choice for up to the minute beauty and health, loved for value, choice and friendly advice, online and instore.

We stock the biggest beauty and health brands, as well as exclusive brands and products that can only be found at Superdrug. We’re proud of our Own Brands, from Studio London cosmetics to B. Skin, we believe that efficacy and value can work together to deliver incredible results. Our Own Brand products are cruelty free and carry the leaping bunny logo, certified by Cruelty Free International.

Our Healthcare teams deliver instore and online services to patients up and down the country. From free blood pressure checks to travel vaccinations and phlebotomy services to Online Doctor, we support thousands of customers every week.

Our Beauty Studios continue to grow rapidly, offering a range of services from piercing to Hair cuts in our biggest Beauty Studios.

Superdrug is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 16,800 stores under 12 retail brands in 30 markets, with over 130,000 employees worldwide. For the fiscal year 2023, AS Watson Group recorded revenue of US$23 billion. Every year, it is serving over 6 billion shoppers via its O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.

Health, Health treatments, Skin and Cosmetics, Fragrance, Toiletries, and Beauty and Beauty treatments