Value proposition

With a 115-plus-year legacy behind us, we’re looking to the future — a future in which conformity falls and originality rises. A brand of and for creators, we provoke and enable those independent enough not to follow to challenge convention through their ideas, actions, and ingenuity. We design so you can express your true self. We innovate so you can leap before you look. We create space for you and other mavericks and dreamers to break the rules, together. Because rules limit possibilities.

Based in Boston. Part of NIKE, Inc., but distinctly ourselves.

Athletic Shoes, Innovation, Skateboarding, Design, Basketball, Culture, Artists, Collaboration, Lifestyle, and Creation