Value proposition

Creating brands that move organisations, people and the world forward

We are Wolff Olins, a global brand consultancy creating transformative brands that move businesses, people and the world forward.

We wrote the rule book for creating transformative brands nearly 60 years ago and have been tearing it up and evolving it ever since.

We stand for brands that defy convention, redefine expectations, and ignite positive change. And we always enjoy the ride in the process.

Our partners range in industry and size, including Uber, New York Botanical Gardens, GSK, GE, GrubHub, Instacart, London 2012, McKinsey, The MET, Tate, New York City, (RED), Spotify and more. Our work has been honoured by D&AD, Cannes Lions, ADC, CLIO, One Show, Fast Company’s Innovation Award and the Webby Awards, to name a few.


brand, innovation, design, product design, experience design, digital, future, strategy, and branding