Value proposition

WARC helps ambitious marketers (bold minds) make maximum impact (bold moves) with over 40 years of rigorous research.

WARC provides the latest evidence, expertise and guidance to help marketers make bold moves.

Our clients include the world's most prominent advertising and media agencies, research companies, universities and advertisers.

WARC also publishes leading journals, including Admap and the Journal of Advertising Research.

In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards.

WARC was founded in 1985 and has offices in the UK, the US, and Singapore. In July 2018, it became part of Ascential plc, a global specialist information company.

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