Value proposition

Customer Engagement with ELAINE

ELAINE - Shine with better marketing every day!

ELAINE is a pioneering marketing automation platform that enables companies to achieve fast and measurable results through personalised and automated omnichannel customer engagement. ELAINE empowers companies to quickly and flexibly increase customer value, reduce customer acquisition costs and optimise their marketing processes to ultimately deliver an excellent customer experience.

With advanced capabilities such as AI-driven multivariate testing and micro-app emails, ELAINE empowers organisations to compete and grow in a highly competitive market.
Around 82% of German internet users are in contact with companies via ELAINE and 60% of all eCommerce transactions in Germany are extended via ELAINE. Every month, more than 2.7 billion e-mails, SMS and mobile messages are sent to 141 countries worldwide via ELAINE.

Companies such as BMW, PAYBACK, REWE, dm, ING, AmericanExpress, CosmosDirekt, Web.de and DHL are among ELAINE's customers.

ELAINE is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and is ISO/IEC 27018 compliant. ELAINE is one of the first Martech platforms to be Scope 3 climate neutral.
ELAINE technologies GmbH was founded in 2005 as artegic AG and has been part of UNITED Marketing Technologies by DuMont since 2022. With more than 500 employees at seven locations, UNITED is a group of innovative marketing technology companies that support companies in achieving marketing excellence with an innovative best-of-breed approach.


Email Marketing, Online Dialogmarketing, Marketing Automation, Marketing Process Management, Marketing Engineering, Martech, Campain Automation, CRM, ELAINE, Mobile Marketing, Omnichannel Marketing, SaaS, and Marketing Cloud