Value proposition

Savoir-faire, innovation, flair, refinement and technology by #DSautomobiles.

The mission of the DS brand is to create desire and offering a sensual and distinctive bodyline linked to innovation. The DS Brand is the promise of a driving experience nourished by the boldness and excellence values in a modern vision of automobile.

In 1955 a revolution in technology and design showcased at the Paris Motor Show where DS was first presented. An icon was born. An icon that left a lasting mark on automotive history, with original lines, avant-garde interior design, “hydropneumatic” suspension and, for the first time, full hydraulic assistance.

Late 2000’s, the DS brand, symbolising the French luxury, drew a new global automotive history with expressive personalities of DS 3, DS 4, DS 5, etc., inspired by the best of expertise and heiress innovation and distinction values. We are moving forward now, proudly as an international brand since June 2014 to wear highly the universe of DS all around the world.”