Value proposition

Rolls-Royce Motor Cars is an everlasting expression of the exceptional. #InspiringGreatness

Rolls-Royce Motor Cars is a true luxury house, crafting the world’s most desirable Bespoke products. The Home of Rolls-Royce at Goodwood, West Sussex, comprises both its global headquarters and manufacturing facility – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand.

Phantom leads the marque’s product portfolio, which also includes Ghost, Cullinan and the all-electric Spectre. Black Badge offers clients darker, subversive incarnations of Ghost and Cullinan.

Every motor car hand-built at the Home of Rolls-Royce includes some element of Bespoke, the company’s unique programme offering personalisation possibilities which are limited only by the client’s imagination. Bespoke finds its ultimate expression in Coachbuild, in which Rolls-Royce and the client co-create every detail of the motor car, including its physical form.

In 2023, Rolls-Royce commissioned its first independent economic impact study. This revealed a total contribution to the UK economy of over £4 billion since 2003, and now over £500 million annually. More than 2,500 people work at the Home of Rolls-Royce, and the company supports a further 7,500 jobs in its wider supply chain. Every year its Future Talent programme supports over 100 Apprenticeship, Internship and Graduate Placement positions.

The Home of Rolls-Royce is also home to the celebrated Rolls-Royce Apiary with its 250,000 European honeybees. And through its Wildlife Garden and collaborations with the adjoining Goodwood Estate, the company supports local wildlife and biodiversity.

Rolls-Royce Motor Cars is a wholly owned subsidiary of BMW Group. It is entirely separate from and unrelated to aircraft engine and propulsion systems manufacturer Rolls-Royce plc.

#InspiringGreatness #BespokeIsRollsRoyce

Super-luxury motor cars and Bespoke