Value proposition

Transforming the Clinical Trial Patient Experience

For 40 years BBK Worldwide has been instrumental in the development and evolution of the patient recruitment industry. With a commitment to innovate, BBK continues to push the industry forward with the development of game-changing tools and technologies that enroll and engage patients in clinical trials. BBK offers a full spectrum of patient recruitment and engagement services, powered by the patented technology TrialCentralNet®, to help sponsors accelerate clinical trial enrollment while improving diversity, equity and inclusion.

BBK was founded by Joan F. Bachenheimer and Bonnie A. Brescia, inspired by a shared commitment to advocate for patients and patient-centric care. In January 2022, BBK joined Publicis Health.




Global Investigator Network, Cultural Adaptation, Referral Reporting and Tracking, Country Feasibility and Site Identification, Data Analytics, Patient Recruitment, Patient Enrollment, Patient Engagement, Patient Travel, Patient Reimbursement, Enrollment Feasibility, Branding , Patient Retention, Patient Travel, Patient Reimbursement, Virtual Solutions, Medication Delivery, Study Apps / Patient Portals, Site Staff Transportation, Traveling Nurses, Study Ambassador Services, Diversity, Equity, Inclusion, and Patient Engagement Platform