Value proposition

Fusing disciplines and mediums to create impactful creative for high-end brands and publications.

George Kroustallis is a London-based photographer, filmmaker, and creative director who orchestrates visual narratives that traverse the realms of design, architecture, fashion, and human form.

Through his creative studio, Minorstep, George skilfully navigates the interplay of form, texture, light, and materiality, transcending the boundaries between fine art and commercial campaigns. Minorstep offers a diverse range of services, including photography, filmmaking, CGI, and creative direction, all designed to meet each project's unique needs.

With a rich background in social anthropology and sound design, George's distinctive perspective has led to collaborations with clients such as Burberry, Reebok, Lancome, Polestar, and Google.

Embracing both a formalistic visual approach and technical expertise, his keen eye for detail and profound understanding of form coalesce into striking visual narratives. These creations defy conventional aesthetics, celebrate the intrinsic beauty of their subjects, and consistently deliver transformative visual content that elevates brands across industries and disciplines.

photography , media, content, strategy, creative direction, filmmaking, video, nerf, 3d, cgi, art direction, and campaign