Value proposition

From Social Media to Social Commerce, helping luxury brands to succeed in China.

Created in 2013, CURIOSITYCHINA, is a leading digital and tech company focusing on Chinese digital platforms for premium and luxury brands.

With in-house Social CMS/CRM system (CURIO), WeChat Mini-Program E-Commerce Platform (CURIO E-SHOP) and competitor’s monitoring system (CURIO EYE), CURIOSITYCHINA by FARFETCH builds the bridge between high level digital services and technology, serving leading +100 international brands in the Fashion, Retail, W&J, Beauty & Hospitality sectors.

Curiosity's work has been acknowledged in many of the international media for their innovation and "game changer"​ mindset, in helping brands reach and manage their Chinese customers.

CURIOSITYCHINA operates in Beijing, Shanghai, Hong Kong with +100 high-level team members.

Curiosity was acquired by Farfetch in 2018.

Our website: www.curiositychina.com
Check out our blog: www.curiositychina.com/blog


WeChat, Social-CRM, Product Development, Digital Marketing, Social-Media, China, Monitoring, Chinese Shoppers, Chinese tourism, O2O, E-Commerce, Mobile Marketing, Retail, Luxury, SaaS, E-listening, Weibo, Tmall, Youku, JD.com, Consulting, Social Commerce, Data Mining, Ecommerce, KOL, and Ecommerce