Groupe Ifop
Entity
Description
  • Value proposition

    [Automatic translation follows] International Market Research Group -
    Ifop | Sociovision | Occurrence | Deep Opinion | Brainvalue


    Founded in 1938 by sociologist Jean Stoetzel, IFOP is the pioneer of the surveys method and the first to deploy public opinion in France. Over the years IFOP has developed both in Europe, the United States and China, as a specialist in consumer and citizens, to become a multi-expertise group integrating sociovision, occurrence, Deep Opinion and Brain Value. Driven by the conviction that it is the people who make the world move, and animated by the passion of human, the culture of expertise, the requirement of objectivity and the sense of investigation, the IFOP group gives itself the mission of connecting to people and, by deciphering their expectations, attitudes and behaviors, accompanies its customers in a global way to find the springs allowing them to create the path of the future.

    Opinion studies, market studies - marketing, qualitative studies, quantitative studies, major surveys, sociology, prospective, social listing, and planning strategic

  • Original language

    International Market Research Group -
    Ifop | Sociovision | Occurrence | Deep Opinion | Brainvalue


    Fondé en 1938 par le sociologue Jean Stoetzel, l’Ifop est le pionnier de la méthode des sondages et le premier à déployer en France des enquêtes d’opinion publique. Au fil des ans l’Ifop s’est développé à la fois en Europe, aux Etats-Unis et en Chine, comme spécialiste de la connaissance des consommateurs et des citoyens, pour devenir un groupe multi-expertises intégrant Sociovision, Occurrence, Deep Opinion et Brain Value. Mû par la conviction que ce sont les gens qui font bouger le monde, et animé par la passion de l’humain, la culture de l’expertise, l’exigence d’objectivité et le sens de l’investigation, le groupe Ifop se donne la mission de se connecter aux gens et, en décryptant leurs attentes, attitudes et comportements, accompagne ses clients de façon globale pour trouver les ressorts leur permettant de créer de la valeur et tracer le chemin d’un futur positif.

    études d'opinion, études de marché - marketing, études qualitatives, études quantitatives, grandes enquêtes, Sociologie, Prospective, Social listening, and planning strategique

  • IFOP - Institut d’études opinion et marketing en France et à l’international

    Entreprise à taille humaine, dans le Top 5 des instituts en France, le Groupe Ifop est le leader des études d'opinion et un acteur référent des études marketing, quantitatives et qualitatives, en Europe, aux USA et en Chine.

    • https://www.ifop.com/
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