Value proposition

360 degree data, Data Intelligence, Integration

Electric Guitar PLC (LSE: ELEG), the provider of first-party data solutions for the marketing and advertising industry, empowers businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing.

Electric Guitar’s strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions.