Value proposition

Inspired by RAW since 1981

We are Nature’s Menu🐾

We are Nature’s Menu, a rapidly growing raw pet food and wellbeing brand. With a legacy spanning 40 years, we’re the UK’s #1 supplier and expert in raw and natural pet food. We’re on a mission to improve pet wellbeing, starting with providing nutritious meal plans.

Our award winning range of complete and balanced raw meals for pets provide a convenient and simple way to feed your pet a healthy raw diet every day.

Our ethos is honesty, honest products, prices and service. That’s why we select, buy, process, pack and transport all our own products, with our own vehicles or trusted courier partners, directly to our customers.

We are passionate pioneers on an exhilarating journey to revolutionise the Direct-to-Consumer pet food industry, with backing from the international pet food business Affinity Petcare. We innovate by:
*Setting high benchmarks in pet nutrition - our products are crafted by our in house veterinary team
*Redefining customer experience for pet owners and their pets - our Customer Happiness team are winners of the Feefo Platinum Trusted Service Award

Our business is growing, with more people trusting Nature’s Menu with their pet’s diet every week. Our raw foods are available in many retail stores and veterinary practices across the UK. To reach an even more diverse community of pets and pet owners, we have created an innovative Direct-to-Consumer (D2C) team to focus on bringing our products and expertise in pet wellbeing online.

Pet wellbeing, Pet nutrition, Pet Meal Plans, Raw and natural pet food, eCommerce, and Customer experience