Value proposition

Regenerative start-up studio for food system entrepreneurs

Rootical Start-up Studio enables social entrepreneurs in Uganda to build and own their regenerative agri-food businesses. We aim to regenerate not only agriculture but also finance and entrepreneurship.

Our work is based on 3 pillars:

🌱 Regenerative agriculture and agroecology as the best paradigms for our future food systems.

🤝 Purpose-driven entrepreneurship to drive both impact and profitability of inclusive business models that address key food system challenges.

💸 Steward ownership to change the way our food companies of tomorrow are financed, managed and owned, moving away from extractive capital to true impact investing.

A start-up studio is a streamlined process to produce startups. The root problems Rootical aims to address are threefold: ecosystems collapse caused by industrial agriculture and food production, staggering unemployment and malnutrition rates on the African continent, and sharply rising economic inequality. Making bio-nutrient dense food accessible for all is a key goal.

In a 3-step, human-centred systemic venture building process, a cohort of 50 Ugandan social entrepreneurs will:

1️⃣ Become food system thinkers, conduct a participatory food system analysis and identify key challenges

2️⃣ Develop, test and iterate on solutions and inclusive business models, and;

3️⃣ Build teams and get ready to launch those regenerative start-ups.

5-6 Start-ups will be co-founded in the start-up studio, to incorporate based on steward ownership principles in the second half of the yearly studio cycle.

We provide purpose-driven entrepreneurs with the access to expertise, funding, tools, and a systemic venture building process to build and own their agri-food companies.

💥 Rootical is implemented by Fresh Ventures Studio (NL) and SHONA (UG). DOEN Foundation, Biovision and the French Embassy in Uganda our financing our work.

🔎 Always open to talk with impact aligned investors to join our start-ups' journeys.

regenerative agriculture, food systems change, systems practice, human-centred design, business development, agroecology, healthy food, start-ups, impact investing, steward ownership, social entrepreneurship, purpose economy, and systemic venture building