Value proposition

We make shopping Simpler.

At Simpler, we’re pioneering a new era of commerce by making the buying experience as seamless and intuitive as possible - whether shoppers are online, in-store, or anywhere in between. Our vision is to empower merchants with a truly unified checkout solution that eliminates friction, boosts conversions, and transforms how people shop across all channels. With Simpler’s “Shopping Passport,” consumers can enjoy a one-click purchase experience, that turns every interaction into a smooth, efficient, secure and personalised buying journey.

Backed by leading investors, we’re scaling rapidly and pushing the boundaries of what’s possible in the retail space. Our focus isn’t just on creating a product, but on building a legacy that will change the face of commerce for millions of users worldwide.