Value proposition

We love it your way #swisscoffeecompetence

Founded in 1892 and headquartered in Zuchwil, Switzerland, Schaerer AG is one of the world's leading manufacturers of fully automated professional coffee machines. As a well-established company with a long history, the Schaerer brand stands for Swiss values combined with in-depth knowledge on coffee. The company emphasizes these brand attributes in its logo “swiss coffee competence” and lives them equally in its product development and the Coffee Competence Centre, Schaerer’s coffee expertise and training centre in Zuchwil. Moreover, Schaerer is characterised by extreme flexibility adhering to the guiding principle of “We love it your way” - whether it concerns customer requests, customer-specific products bulk orders or the product range which offers the customer a wide collection of customised configuration options. Customer-oriented and equipped with comprehensive knowledge on coffee, Schaerer supports any customer of any size all over the world in offering guests delicious coffee of the highest quality.

Schaerer has been part of the WMF Group since 2006 and of the French consortium Groupe SEB since the end of 2016. All B2B brands of the Groupe are bundled under the consolidated sales organisation “SEB PROFESSIONAL”. In addition to Schaerer, it also includes WMF and Wilbur Curtis coffee machine brands as well as the Professional Hotel Equipment division of WMF Professional and HEPP brands.


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