Value proposition

Since 2017, Seedooh has set the standard for verification in Out-of-Home (OOH) advertising in Australia & New Zealand. Our proprietary server-side integrations have been adopted by all major media owners, delivering unparalleled coverage and visibility for agencies & brands.

Seedooh provides 100% accurate, independent, and on-demand data insights over every ad on all OOH formats, including programmatic. Seedooh has also extended its technology to verify cinema and stadium environments, and hard-to-track mediums such as office towers and street posters.

Key tracking metrics include: 

- Share of time
- Loop sequencing
- Day-parting
- Brand safety
- Proximity compliance
- Creative execution
- Creative dimensional compliance
- Time on screen
- Category exclusivity

Beyond verification, our highly skilled developers have built and delivered business critical systems to enhance the efficacy of the supply chain workflow, working closely with our partners to continuously enhance reporting automation, network insight capabilities, operational streamlining and custom BI solutions. 

Seedooh's technology and service delivery are managed globally by a dedicated team of Out-of-Home (OOH) experts spanning product, engineering, and support. The leadership team includes:

Tom Richter - CEO, Founder & Co-CRO
Jake Nielsen - Chief Product Officer
Kenta Shimizu - COO / Co-CRO