Value proposition

America's most trusted safety brand. Providing reliable detection products to help protect homes and families.

At First Alert, we don’t reinvent things – we pioneer. We offer the experience and knowledge of 60 years of history, while operating with the open, ideas-driven culture of a startup. With a smart leadership team that invests time and resources in developing creative solutions to today’s “plugged-in” consumer needs, we look to all levels of our staff to contribute to our legacy of innovation.

We have a history of being on the forefront of new trends and technologies – starting with designing the first smoke alarms for residential and commercial use. Today, First Alert is America’s most trusted fire safety brand and one of the largest brands of smoke detectors, carbon monoxide alarms and home safety products in the United States and one of the top brands in home protection.

From children and family to your home and business, our mission is helping protect the lives, well-being and valuables of our customers. Our products offer a sense of preparedness and assurance that enable a higher quality of life. Furthermore, First Alert takes great pride in community involvement including a longstanding, extensive outreach to fire service throughout the nation. We support countless organizations to assist in raising awareness in fire prevention, carbon monoxide and overall safety.

Smoke Alarms, Carbon Monoxide Alarms, Fire Extinguishers, Fire and Waterproof, Anti-theft Safes, Security Cameras, Water Alarm, Escape Ladders, and EZ Fire Spray