Value proposition

The world's first mouldable glue that sets strong, by turning into a durable, flexible silicone rubber.

Sugru is the world’s first mouldable glue that turns into rubber.

Our dream is to make fixing, modifying and making things easy and fun for anyone, and Sugru is our solution.

Our patented silicone technology is unique. Out of the pack, Sugru feels like play-dough, and it's that easy to use too. It bonds to almost any other material and cures just by exposing it to air. Its durable cured properties mean it'll stay strong and securely bonded anywhere from the freezer to a steamy hot shower, from the home to the great outdoors.

We’ve built an inspiring online community and we’re regularly humbled by the levels of advocacy and enthusiasm we experience from our users.

In 2018, our Company joined forces with tesa SE, an international firm with over 100 years of experience inventing and selling breakthrough products for fixers, makers, craftspeople and professionals. It operates in more than 50 countries around the world and sustainable thinking is at the heart of its business.


Manufacturing, Innovation, Retail, Plastics, and Repair