Value proposition

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Liberty Seguros, acquired by Generali Group on 31 January 2024, is an insurance company that operates in auto, home, life, and commercial lines in Spain, Portugal, Ireland, and Northern Ireland, that continuously seeks the best experience for its customers, brokers, partners, and employees.

With an efficient and solid multi-channel business structure operating in Broker and Direct, it offers protection to more than 4 million customers in Europe through Liberty Seguros brand in Spain and Portugal and Liberty Insurance in Ireland, as well as the Direct channel brand Génesis for the Spanish and Portuguese markets and Regal brand in Spain.

Constantly looking to improve the experience of customers and brokers, it focuses its efforts on developing its digital capabilities and innovation in its products and services from an open and diverse perspective, marked by simplicity, responsibility, and continuous improvement.

Liberty Seguros, Compania de Seguros Y Reaseguros, S.A, trading as Liberty Insurance is authorised by the General Directorate of Insurance and Pension Funds in Spain and is regulated by the Central Bank of Ireland for conduct of business rules.

Insurance