Value proposition

Know-how since 1936, no cow since 2020.

Dutch cheese makers Westland Cheese, known worldwide for cheese brands Maaslander, Trenta and Old Amsterdam, started the joint venture together with Those Vegan Cowboys: the plant-based dairy lab of Vegetarian Butcher-founders Jaap Korteweg and Niko Koffeman. The goal: to make truly tasty plant-based ‘Fromance’, while speeding up the development of quality vegan cheese alternatives.