Value proposition

Luxury Italian bedding, sustainably made at our US factory and shipped directly to your door, at a truly honest price.

10 Grove is the first, true direct-to-consumer brand of luxury linens. We care about what really matters—quality and getting it directly to you at the most honest price.

10 Grove believes in making better products in the most efficient way. We’re bringing you the finest Italian bedding, crafted at our own US factory, by artisans with more than 250 years of experience, directly to your bedroom door.

When we say direct-to-consumer, we mean it. We don’t rely on sourcing agents, third-party manufacturing, or other intermediaries; we do it all in-house. This allows us to bring you the highest quality, at the most honest price, so you’re actually getting what you paid for.

#SettleforMore

Quality Product, Thoughtful Design, Honest Pricing, Comfortable Sleep, Sweeter Dreams, and Made in USA