Value proposition

The independent, student-run newspaper serving the communities of UNC-Chapel Hill and Orange County, N.C. since 1893.

The Daily Tar Heel is a student-run newspaper that serves the communities of UNC-Chapel Hill and Orange County, N.C.

Here at The DTH, we are fiscally and editorially independent. DTH Media Corp., a non-profit organization, stopped taking UNC student fees in 1993 and has since been fully funded by its advertising revenue, the 1893 Brand Studio and private giving.

Student journalists are solely responsible for all DTH content under the direction of the editor-in-chief. The 2023-24 editor-in-chief is Emmy Martin.

The DTH also comprises the 1893 Brand Studio, a student-powered agency that merges traditional storytelling values with modern marketing strategies. The studio offers a range of services – from graphic design work, to social media guidance, to the creation of paid content.

The paper’s business operations are governed by a 12-member, student-majority board of directors whose open slots are filled by the board each spring for the next year. At any give time, approximately 300 UNC students can rightly claim to be a member of the DTH staff in news, production design, advertising sales, marketing and customer service positions. The student payroll exceeds $250,000 per year. The company also employs three professional staff in support functions.