Value proposition

Inspiring colorful, healthy & delicious eating for friends, family & food-lovers.


Frieda’s Branded Produce has been inspiring colorful, healthy and delicious eating for families, and food lovers everywhere since 1962. We market and distribute more than 100 different varieties of fruits and vegetables to supermarkets, foodservice, and wholesalers across North America.

Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” we have introduced more than 200 unique fruits and vegetables to the U.S. marketplace from kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers.

Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.

Inspire. Taste. Love.

Produce Distributor and Marketer, Specialty Produce Category Manager, Exotic Fruits & Gourmet Vegetables, Latin, Asian, and Ethnic Produce, Produce Innovator, and Organic Produce and Complimentary Items