Value proposition

A NielsenIQ company providing smarter product data that powers growth for CPG brands and retailers.

Label Insight, a NielsenIQ company, drives growth for CPG brands and retailers through unparalleled product transparency.

As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations including the FDA, USDA and American Heart Association, its best-in-class product attribute metadata and patented data science empower companies to unlock new growth opportunities through product content, insights and activation both online and in store.

Consumer Product Label Data, Manufacturer and Marketing Claims Analysis, Food Label Attributes, Food Label Ingredients, Additives & Allergens, Retail Media, Grocery E-commerce, E-commerce Optimization, Retail Health and Wellness, CPG product content, CPG Product Innovation, and CPG Competitive Insights