Value proposition

Our MISSION is To be the leading destination for the appreciation and discovery of craft meat.

Taste, transparency and convenience shouldn’t be mutually exclusive. This has been our founding belief since we started in 2015, and it continues to be the force that drives us.

Our MISSION is To be the leading destination for the appreciation and discovery of craft meat. Our VISION is to transform the food system by building the marketplace of craft meat, connecting consumers who want access to the best ingredients with producers


It’s why we partner with ethical farms, fisheries and producers around the world. Source delicious, high-quality and more sustainable food. Share the stories of the producers we carry. And make our products easy to access, no matter where you live in the country.

This is the recipe for a great meal at home — food that’s better for you, better for the earth, better for the animals and better for the hardworking farmers, fishermen and producers behind it all. So come join the food transparency movement and taste the difference, because the difference tastes better.

Locally-sourced beef, Quality, Convenience, Taste, Independent Farms, Wagyu, Quality beef delivered to homes, seafood, pork, direct to consumer proteins, plant based, Eat Better Meat, Sustainability, Start Up, Positive Impact on Food Chain, Disrupt Meat Commodity System, Alternative to Grocery Store, Raised Right, Food Transparency, Better Meat on Your Schedule, Meaningful connection with farmers, Competitive pricing, and Healthy Choices