Value proposition

Beauty Begins With Truth #paulaschoice

We are Paula’s Choice Skincare, a global skincare company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims.

Our European headquarters are located in the Netherlands (Amersfoort) where around 110 people are currently based. We market our skincare via different business models, mainly online direct-to-consumer via our own websites, marketplaces (Amazon), e-tail and selected retail partners, including Galeries Lafayette, Space NK, Selfridges, Breuninger & De Bijenkorf.
We are a fast-growing scale-up with a young employer base and a high-energy culture. We work in an agile environment and thrive on change. We are very proud to continuously show high double-digit growth.

Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.


Cosmetics, Skincare, Personal Care, Consumer Products, Sun Products, Fragrance-free, Cruelty-free, Environmental Friendly, and State-of-the-art Formulas