Value proposition

As a Chinese-born, London based designer, Huishan has mapped out his signature style, finding insertion and direction through his national identity. Creating a luxurious brand where eastern heritage meets western influences. His collections create a romantic, sophisticated and ageless philosophy with strong lines, feminine details and directional design.

Prestigious stockists, Browns and Joyce picked up Huishan Zhang’s first collection. By his second season, London V&A museum had selected his couture ‘Dragon Dress’ to become a permanent piece in the T.T Tsui Gallery - making him the first Chinese contemporary fashion designer to receive this honour. Continuing this success, Huishan was awarded ‘Chinese Designer of The Year’ by Numero China in 2012. Going into Spring/Summer 2014 Huishan Zhang won the iconic Dorchester Fashion Prize and the collection was picked up by Barney’s in the USA.

September 2012 saw Huishan make his London Fashion Week debut, supported by the British Fashion Council and the Newgen Scheme. Huishan has since become a regular feature on the LFW Schedule and as well as continuous support from key press and editorials such as WWD, Vogue China, Harpers Bazaar, Elle and BOF. Huishan’s business continues to grow organically in the direction of VIP Dressing with ambassadors such as Gwyneth Paltrow, Keira Knightley, Helen Mirren and Samantha Cameron wearing the Collection. In September 2014, Huishan was named in the BOF 500 as one of the people who are shaping the Global Fashion Industry. In October, he was awarded the International Chinese Designer of the Year at the Elle China Style Awards 2014. Huishan has recently been nominated to the shortlist of finalists for the LVMH Prize 2015.