Value proposition

At ASICS, we believe in the positive benefits of movement for both mind and body. Driven by research and applying human-centric design, we make and sell footwear, apparel and equipment for the lifetime athlete in all of us.

Our founder Kihachiro Onitsuka began making athletic shoes in 1949 with the goal of developing society through sports. He later named the company ASICS, which stands for Anima Sana In Corpore Sano, or A Sound Mind In A Sound Body. This speaks to our desire for people everywhere to live healthy lives both mentally and physically.

Today, ASICS is a global company with a head office in Kobe, Japan and operations in more than 30 countries. As well as products for running, tennis and other core performance sports, we also offer the SportStyle range, the Onitsuka Tiger brand, fitness-tracking app Runkeeper, and our membership program OneASICS.

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