Value proposition

A Los-Angeles based lifestyle media brand providing 100M readers with tips for sustainability, slow living, & self-care.

The Good Trade is a Los Angeles-based lifestyle media brand founded in Los Angeles in 2014. Our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life. We provide over 100M readers with vetted shopping recommendations and editorials on sustainability, slow living, and self-care. Our website and award-winning daily newsletter of over 250,000 subscribers have been featured in Forbes, Fast Company, TechRadar, New York Magazine, and more as a beloved women’s media brand.

sustainability, design, culture, wellness, media, motherhood, and style