Value proposition

Identifying the right people and right messages to drive brand growth

Founded in 2013 and acquired by Dynata in 2021 -- 0ptimus Analytics is a data science and technology company singularly focused on transforming data-driven insights on how people think, feel and act into predictive models and people-based audiences for activation at scale.

At 0ptimus, we help clients increase sales and profitability by converting their proprietary​ ​customer intelligence data and consumer insight into bespoke, scaled, people-based audiences. Our clients own the bespoke audiences we build for them, and activate them whenever, wherever, as often as they like.

Data Analytics, Strategy, Market Research, Scientific Testing, Data Infrastructure, Message Execution, Audience Modeling, and Media Monitoring