Value proposition

We combine the concept of Skinification with the technique of hair steaming to focus on what lies beneath.

‘What is The Steam Bar?’ ... in a nutshell, it’s a premium hair brand that meets a private members club for people with curly, coily and afro-textured hair. Why? Well, The Steam Bar is an elevated hair experience you won’t find anywhere else. It’s a space where digital culture meets culture and an opulently inclusive environment that places products, formulations and experiences first; plus, it has been needed for generations. The Steam Bar is a space where our crowns can rest and flourish, and it’s a thriving community that leaves negative stigmas, barriers and programming at the door.

The Steam Bar changes the narrative and breaks the cycle that has become customary in haircare for years. Our trichologist-approved approach is ‘The Art of Steaming and Skinification’. We pair hair steaming (which uses moist heat to purify and moisturise your hair and scalp) with hair skinification. In case you’re not already familiar with the term. ‘Skinification’ is when more active skincare ingredients are formulated within haircare products to improve hair and scalp health with visible and exquisite results.