Value proposition

Sector focus is our unfair advantage.

True Beauty Ventures was founded on the premise that in beauty, true experience and true expertise matter. We are industry specialists dedicated to scaling emerging brands exclusively in beauty and wellness.

We occupy what we believe is a very underserved area of the beauty market. With over 20 years of institutional beauty investment experience, we provide much needed capital to emerging and early growth stage beauty brands.

Our point of differentiation is driven by our dedicated sector focus, domain expertise and knowledge built over two decades, our extensive industry network and relationships that contribute to all aspects of the investor value chain, our combination of investing + operating experience, and the reputation, past successes, and trust we have built in this industry.