Value proposition

The brand made by athletes, for athletes.

We are driven by our aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365 days a year, with the most efficient gear possible.

We know what counts up on the mountain to achieve personal goals and to tap into the best you have. Intelligent materials, innovative technology, and the courage to follow unconventional paths – these are the keys to our success. Minimalist and efficient, but at the same time totally reliable products, with the result that we support discerning athletes on the mountain – whether on ski tour, or trail running, mountaineering or biking.

Our brand essence:
Made by athletes, for athletes.

Our purpose:
The most efficient systems for mountain endurance athletes.

Our company values:
Fearless, forward, obsessed.

#speedup