Value proposition

Building Beyond Business startups with and for Corporates.

Barefoot&Co helps corporations to innovate, generating B2B2C solutions and developing them into startups in a matter of months. Founded in 2015, the corporate startup studio has teams in France and Belgium.

Using its “Beyond Business” methodology, BF&CO helps corporations generate new disruptive business opportunities by focusing on the companies’ existing assets and reasons to exist. It offers a variety of services, starting from ideation, to building an MVP, to co-investing in a startup build. The BF&CO team is comprised of experienced entrepreneurs and former corporates who use their expertise to identify and act on innovation opportunities.

Barefoot&Co is currently a strategic partner of the innovative WeNation ecosystem, which helps corporations boost their organizations by finding, channeling and renewing growth. WeNation was built by a team of entrepreneurs who strongly believe that a “Let’s-do-it-together” attitude is key to success, and who consider human capital as a company’s first and greatest asset. WeNation gathers the best entrepreneurs in each of its business line. The entire ecosystem shares one strong belief: companies need to disrupt their traditional work organization to fully exploit their businesses’ and collaborators’ potential.

innovation, digital, startup, accelerator, AI, IoT, Mobility, Road Safety, Media, HR, Beyond Business, and Corporate Venturing