Value proposition

Partners in the journey from ideas to iconic brands.

Investing in early stage consumer brands.
We think it's a great time to build brands in India.
Launched in 2017, Fireside Ventures is an early stage venture fund with a focus on consumer brands. We invest in young startups and support them through their evolution by providing inhouse resources along with a partner and advisor network. The fund aims to invest in consumer brands across sectors such as food and beverages, personal care, kids & education, lifestyle and home products. Fireside Ventures' current portfolio includes boAt, Yoga Bar, Slurrp Farm, Pilgrim, 91 Cycles, Mamaearth, Vahdam India, Gynoveda, The Baker's Dozen, Traya, Newme, Inito, and Rozana among others.

Consumer Brands, FMCG, CPG, Consumer Products, Digital Brands, Digital, D2C, DTC, Digital-first Brands, Omnichannel, Millennial, Gen Z, VC, India, Mentorship, Playbooks, ESG, Value of Good, Early Stage, Seed Stage, and New Age Brands