Value proposition

Rethink your routine

Founded by Trinny Woodall from her kitchen table in 2017, Trinny London was founded with one purpose – to give everyone the tools they need to feel their best. Banishing overflowing makeup bags for good, we introduced a streamlined solution called the stack: cream-based, multitasking little pots of joy that click seamlessly together. Then we took on the world of skincare with our game-changing skincare collection. Today, we’re continuously creating innovative products to revolutionise beauty routines across the globe.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.