Value proposition

The eye-tracking technology company - turn attention into action.

Lumen Research is an eye-tracking technology company expanding our understanding of human attention and helping brands turn attention into action.

Since 2013, Lumen Research has collected eye-tracking data from over 700,000 individuals, measuring millions of ads and billions of eye movements.

This dataset trains a predictive attention algorithm that enables brands to plan, buy, measure, and optimise their media investments based on attention across all media types, reducing waste and increasing ROI.

Advertising Research Consultancy and Eye Tracking