Value proposition

Making badass girls feel beautiful since 2010. Endurance Couture.

Betty Designs was founded in 2010 to bring something completely fresh to market for female triathletes. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play bet in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. United by our passion for sport + belief in ourselves, we wear what we want, when we want, how we want. We dare to declare that strong is sexy and badass is beautiful. Betty Designs is the manifestation of Every. Single. Thing. that sparks our fire. And it’s for every body.
Betty Designs was founded in 2010 with the desire to fill a void in the women’s endurance sports market. Built on the concept that women can be both strong + beautiful, Betty Designs has blossomed into one of the most recognizable brands in endurance sports—keeping its edge with bold, playful patterns and graphics in addition to high-profile collaborations with top level athletes and brands. Rooted in triathlon but transcending beyond with a full line of performance and lifestyle pieces for cycling, running, SUP and surf, Betty Designs continues to push the boundaries and remind strong + feminine women everywhere that #BadAssIsBeautiful.

We will continue blurring the line between runway fashion + sport in endurance apparel. Our goal is to be more than a brand that stands out. We want to seal or place in endurance apparel history as an iconic brand. A brand with a cult following + drops that sells out.

The Story of Betty Designs
https://vimeo.com/282370690